The Long Term Benefit Of Long Term Strategy

Constant Improvement

A long term strategy may take a sizeable chunk of time to implement, but the upsides of knowing exactly what you want to push for and the micro steps to achieve along the way certainly impacts efficiency of operations. A strategy that focuses on improving individual parts of your business process will be part of this big picture. The big picture is overall improvement in everything, but to achieve that there must be a clear understanding on what needs to be improved in each specific area. Anything from social media promotion, content development, website development to sales.

Constant improvement comes with knowing how you want the area of your business to operate. Knowing what works best for you, will then allow you to put the micro steps in place and allow you to chip away at it day by day. Chipping away is ultimately the key fundamental when we talk about improving a businesses subprocess. Without actively putting in time to make the necessary changes you will simply see no improvement. This falls back to making sure you have a long term strategy in place because you will ultimately have a clearer idea of the timing the specific area will take to improve, alongside what sort of time commitment it’ll take to improve efficiently without hindering other parts of the business that need your attention.

A lot of people react well to visual stimuli. So keeping a visual record of progress being made over time will allow you to go back and see how much you have improved upon. Whether it is keeping records of social numbers, revenue or a number of different positives, the idea of keeping tabs on what has been accomplished tells you that the long term process is working. Furthermore, the ability to know what you have accomplished will let you move onto new projects quicker, saving time by not spending unnecessary hours on the same job.

A startup will require a lot of motivation and dedication to keep the constant improvement long lasting. Simply because whenever a strategy is drafted up and put in place, it can be hard to go back and make changes, so keeping to the same strategy with 100% effort and making it work is key for startups to take the next step. Where it gets interesting however is when we talk about new long term strategy in an existing business that has employees and a company culture. Implementation of a new strategy will take much longer to set in stone and will take even longer for employees to see the point of why changes have been made. It will take an excellent leader and lots of guidance to steer a bigger ship into a completely different direction.

Better understanding

There is a simple rule, the longer you do something the better you will become at it. This is no different while following a long term strategy. Having a strategy that you don’t know in and out is better than no strategy at all. So over time, your own understanding on what you are working towards will increase tenfold. We know that people learn differently. Some like to read, some like to watch and some like to do. I truly believe that in the realm of improving business operations whether it is branding, unit pricing or in house content production, simply doing is the best way forward. Getting head down and pushing forward on an idea is not only the best way to see if it’ll work for you, but it is a lot less time consuming than studying it for hours without testing.

A long term strategy gives you a lot of time. That’s the beauty of it being long, who would’ve thought. A lot of time to plan accordingly but a lot of time to reflect as well. The reflection is where a lot of learning happens, seeing if this process worked as well, if the results were as good as you thought. Navigating the short term steps in the correct manner to efficiently get you to your end goal while minimising time feeling stressed because of deadlines and workload would be ideal. The whole concept of a long term strategy is that it is supposed to last a very long time, some companies put together strategies that will live longer than the founders.

Better understanding of your own business model will most definitely be a part of the process that a long term strategy will give you. The foundations of what you thought were perfect will be tested because a long term strategy gives you the time to make errors and changes. The idea that a strategy is pointless and you should just “do” is very misinformed. A lot of missed opportunities would come from not having better understanding about what you are offering.

Second nature

Anything that feels second nature will be easier, less stressful and more enjoyable to commit towards than a process that feels like work. If there is the opportunity to develop something new within your business that hasn’t been developed before, that you have interest in, it would be a great idea for you to lead that charge towards solving problems, developing from the ground up and actually getting things done will be much more suited then someone who feels like it’s a drag.

The idea of enjoying what the strategy is at the time of inception, in the middle and also near the goal is super important. The simple reasoning is that if you identify the start as being the most exciting point of the process, you will eventually slip off and become bored during the middle point. This isn’t sustainable long term. The process must feel as rewarding and as enjoyable through the majority, obviously there are points which will inevitably be monotonous but the idea is that you enjoy working through it because it feels natural and feels like the correct thing to do.

I don’t like the idea of you must love what you do, simply because many people will turn their passions into their careers and it ends with the passion fading away and just feeling like a normal job. The aim with something feeling second nature is that no matter how stale it might get, the process is stimulating and enjoyable enough to push through and get to points in the process that you can enjoy working on. The same whenever someone will go for a run, the first minute will suck because it’s cold and you know you have ages to go, but once you’re in the middle of running it feels normal.