Can You Explain Your Marketing Plan In 20 Seconds?

There’s a reason businesses spend so much time and effort in marketing their products. It’s because Marketing is one of the most important steps in the whole process. But marketing a product isn’t easy. There are so many factors to consider while coming up with a marketing plan, like the target audience, the budget as well as the method.

A product, however great, cannot sell if it isn’t marketed in the right manner.

A great marketing plan is one that is comprehensible, thorough and focused. It must follow a vision and align with the company’s values while also making a compelling case over why the customer should choose your product over the competitors.

A concise marketing plan is important to make sure you have people’s attention. Your customers have a short span of attention, and it is important to grasp their attention while it lasts. Here are some ways you can do that:

What Is Your Target Market?
Who are the people who want to sell this product to and why? These are important question you must ask yourself, as these are your potential customers. Speaking their language will help you get their attention easily. Your target audience will also determine the mode of communication you will use to market your product. For example: If your target audience is 40+-year-olds, you would do better to market your products on Television and in newspapers, rather than on social media.

Research Your Audience
The internet is like a bubbling cauldron. Things are constantly moving and changing and it’s important to keep a track of new trends that are being set by people all around the globe. Researching what your target audience likes will ensure that you stay on top of trends.

Emotional Connection
Have you ever wondered why videos of dogs and old people are famous on the internet? It’s because they create an emotional connection with the audience. The audience loves something that can make them feel feelings where they wouldn’t expect to. Using this in your marketing strategy will help you connect with your potential customers at an emotional level and help keep your product in their mind for longer, making it a talking point.

A Unique Selling Point
What is it that makes your product stand out more than your competition’s? That is your USP or Unique Selling Point. Highlighting this fact about your product will help your customers remember your product better, as they know exactly what to look for while buying the product. A USP is very important as there are a lot of competitors in the market. So you must ensure that you stand out.