In the past two decades, the internet has revolutionised the way we communicate. We are more connected to the outside world than ever, through video calls, messaging apps and even social media. Everyone you know is connected through these, either directly, or indirectly.
Internet Marketing has therefore become one of the primary methods ways to market a product. A lot of businesses like restaurants and bakeries have social media pages and post regularly. A lot of businesses have blogs that give useful information about their company, products and related information about their industry.
Yet, a lot of businesses have not made this transition yet. They still advertise and market their products the old fashioned way. And although these methods work, they are more time consuming as well as heavy on your pocket.
Here are ways Businesses can be more Online Friendly:
- Make It Easier For Customers To Contact You
Let your contact details, like emails social media and phone numbers, be as visible as possible. This makes it easier for customers to contact you. Customers often want to talk to a salesperson directly before making a decision about their purchase. This also helps customers talk to you directly if they have a problem with the product they have purchased. Criticism and feedback are important and helps you improve on your product.
- Email Marketing
Email Marketing is one of the cheapest ways to get the word out about your business. You can make a professional-looking email for free with websites like Mailchimp. With the email IDs of your potential customers, you can market your products for free.
- Organic Traffic From Search Engines
SEO or Search Engine optimisation is a set of guidelines that make your website more search engine friendly. Organic SEO means using keywords to attract more traffic to your website without using money. Using the right keywords will ensure that your website comes first when someone searches for information on a topic that you have written.
- Social Media
Everyone uses social media. It connects us to the rest of the world and has now become a very important tool to socialise. Therefore, your business should be on Social Media too. This allows you to give updates about sales, discounts as well as offers and helps you connect with your customers directly.