How Crucial Is Building An Audience On Modern Platforms?

Among many things, the Internet has given everyone a platform to be able to put out important information and messages for the rest of the world to see. These platforms include Social Media like Instagram and Facebook, Emails and even video sharing websites like Youtube and TikTok. 

Businesses now have a plethora of options to choose from to market their products. But to market your product, you have to build an audience. This audience consists of the people you want to target your products to.

But why is it necessary to have an audience on modern platforms for you to market your product?

A Short Span of Attention

The world we live in today, moves at a much faster pace, thanks to the internet. It is constantly changing, and information is available to people in less than a few seconds. Because of this, the attention span of your consumers has reduced significantly. People want information faster and presented to them more concisely. 

To be able to hold their attention, you need a loyal audience, who knows that your content is worth their time so that they stick around to listen to what you have to say. 


When starting a business, it might be more cost-effective for you to begin building an audience before you start marketing. Marketing involves money, whereas, if you have good content on social media platforms, you can build an audience first, for free. 

Builds Credibility

Having a good audience builds credibility with your potential clients as well as future partners. They see your audience and trust your work more because it establishes you as an expert in the field. 


Criticism is crucial when you put out a product on the market. Flak from your audience helps you improve on your product, making your business stronger. An audience is therefore important as it holds you accountable for the promises you have made and helps you fulfil them successfully.