Social Media platforms connect us to the rest of the world and also act as a form of entertainment. But, as these platforms are getting older and gain more and more users, the people who use them aren’t just limited to individuals, but also businesses.
Social Media has helped businesses be more in touch with their customers. They can receive criticism and also provide information about new products, upcoming sales and also discounts. Businesses like news organisations have also started providing the news on these platforms as a faster means of communication. People no longer need a television or a newspaper to know what’s going on around the world.
But is it necessary for businesses to be on every social media platform? Here are some reasons why that is discouraged.
Who Is Your Target Audience?
Before marketing on social media, it is important to figure out who your target audience is. Your Target audience can vary with age, sexual orientation, or even where they live and that will determine the platforms you will market your product. For Example, if your product is catered more towards the age of 40-50 years, then it would make more sense to advertise on Facebook, as that is where your Target Audience is going to be.
What industry is your business catering towards? The social media that you market on, depends on your industry too, so that you can find like-minded individuals on the platform. For example, if you are in the creative industry, having a Pinterest account would be of great help as the platform caters to similar individuals.
Look Out For Trends
Sometimes, newer social media apps swoop in and become a trend, making everyone download the app. These trends are important as it lets your know where your potential customers are and what they like. Keeping an eye on these trends will be of great help. For Example, a few years ago, TikTok became a trend and still continues to be even today. Keeping an eye on TikTok lets companies know what are some things the younger generations like and how businesses can cater to them.