The whole world works virtually now. You can speak to people across the world, order things online that can be shipped from different countries and also work remotely from the comfort of your home. It’s remarkable how much the internet has changed the way we work, and how much it could change in the near … Read moreWhy Ignoring Local Online Marketing Helps Kill Your Business
Branding is a common term used in the advertising and marketing industry. But what exactly does Branding entail? Branding is a product, service, or concept that is publicly distinguishable from other products and services for the purpose of marketing. Branding can be done for an entire organisation or even an individual product or service from … Read moreBranding: Expectations vs Reality
Shorter text is becoming more acceptable than its counterpart. Is less words more valuable? Long blog posts or short blog posts? I have often pondered the question on which is better. In the modern world, attention spans are shorter, which is due to the impact social media has had on current generations. We prefer to … Read moreLong-form content vs short-form content: which is better?
People now have a huge range of choices with the content they can consume on the internet. They can choose what they like to see and the algorithm remembers that to suggest similar videos in the future. It makes it easier and faster for people to consume more information in a shorter time. Engaging content … Read moreIs Your Content Engaging Enough?
The personas or people your brand targets are an essential part of knowing your marketing strategy, to help you stand out from competitors. A social media persona is a word for a quintessential customer for your business, with specific qualities and characteristics that define who they are. Brent Barnhart refers to personas as “fictional representations … Read moreHow do social media personas influence marketing?
Social Media platforms connect us to the rest of the world and also act as a form of entertainment. But, as these platforms are getting older and gain more and more users, the people who use them aren’t just limited to individuals, but also businesses. Social Media has helped businesses be more in touch with … Read moreDoes It Matter If You’re Not Using Every Social Media?
Among many things, the Internet has given everyone a platform to be able to put out important information and messages for the rest of the world to see. These platforms include Social Media like Instagram and Facebook, Emails and even video sharing websites like Youtube and TikTok. Businesses now have a plethora of options to … Read moreHow Crucial Is Building An Audience On Modern Platforms?
The content of your business establishes tone and therefore impacts your audience’s perception of your brand. As a writer and regular contributor to websites, I know how important content is for driving a brand’s success. The first thing viewers see when they look at a website or company is the branding itself i.e. the colours, … Read moreHow Content Shapes Your Brand Image
Crafting a brand tone and voice is vital for giving your customers a more inviting experience. When it comes to branding, each company has a unique way to represent themselves. Some businesses adopt a bright and friendly tone to make them seem more approachable, while others rely on professionalism and concise facts to gain trust … Read moreHow Creative Writing Can Impact Brand Identity
In the past two decades, the internet has revolutionised the way we communicate. We are more connected to the outside world than ever, through video calls, messaging apps and even social media. Everyone you know is connected through these, either directly, or indirectly. Internet Marketing has therefore become one of the primary methods ways to … Read moreHow Businesses Can Be More Online Friendly