Why Ignoring Local Online Marketing Helps Kill Your Business

The whole world works virtually now. You can speak to people across the world, order things online that can be shipped from different countries and also work remotely from the comfort of your home. It’s remarkable how much the internet has changed the way we work, and how much it could change in the near … Read moreWhy Ignoring Local Online Marketing Helps Kill Your Business

Branding: Expectations vs Reality

Branding is a common term used in the advertising and marketing industry. But what exactly does Branding entail?  Branding is a product, service, or concept that is publicly distinguishable from other products and services for the purpose of marketing. Branding can be done for an entire organisation or even an individual product or service from … Read moreBranding: Expectations vs Reality

Long-form content vs short-form content: which is better?

Shorter text is becoming more acceptable than its counterpart. Is less words more valuable? Long blog posts or short blog posts? I have often pondered the question on which is better. In the modern world, attention spans are shorter, which is due to the impact social media has had on current generations. We prefer to … Read moreLong-form content vs short-form content: which is better?

How do social media personas influence marketing?

The personas or people your brand targets are an essential part of knowing your marketing strategy, to help you stand out from competitors. A social media persona is a word for a quintessential customer for your business, with specific qualities and characteristics that define who they are. Brent Barnhart refers to personas as “fictional representations … Read moreHow do social media personas influence marketing?

Does It Matter If You’re Not Using Every Social Media?

Social Media platforms connect us to the rest of the world and also act as a form of entertainment. But, as these platforms are getting older and gain more and more users, the people who use them aren’t just limited to individuals, but also businesses. Social Media has helped businesses be more in touch with … Read moreDoes It Matter If You’re Not Using Every Social Media?

How Crucial Is Building An Audience On Modern Platforms?

Among many things, the Internet has given everyone a platform to be able to put out important information and messages for the rest of the world to see. These platforms include Social Media like Instagram and Facebook, Emails and even video sharing websites like Youtube and TikTok.  Businesses now have a plethora of options to … Read moreHow Crucial Is Building An Audience On Modern Platforms?

How Creative Writing Can Impact Brand Identity

Crafting a brand tone and voice is vital for giving your customers a more inviting experience. When it comes to branding, each company has a unique way to represent themselves. Some businesses adopt a bright and friendly tone to make them seem more approachable, while others rely on professionalism and concise facts to gain trust … Read moreHow Creative Writing Can Impact Brand Identity

How Businesses Can Be More Online Friendly

In the past two decades, the internet has revolutionised the way we communicate. We are more connected to the outside world than ever, through video calls, messaging apps and even social media. Everyone you know is connected through these, either directly, or indirectly.  Internet Marketing has therefore become one of the primary methods ways to … Read moreHow Businesses Can Be More Online Friendly