Is Creation Therapeutic?

   Creation has been shown to be effective in creative arts therapies. A study from 2017 found that “the positive, indirect effect of active creative […] is statistically significant for both outcomes [of] well-being and self-efficacy”. The study made participants complete well-being forms before and after taking part in 8 minutes of “active art-making”, ranging … Read moreIs Creation Therapeutic?

5 ways Twitter is useful for your brand campaign

Twitter is a popular platform for connecting with others and boosting your profile, but how can it help your brand’s campaign? Out of all social media platforms, Twitter is my personal favourite. Despite the vast amount of content, it’s perfect for networking, building a following, and staying aware of daily trends. As a screenwriter, collaboration … Read more5 ways Twitter is useful for your brand campaign

2021 internet trends: how they help your business grow

The pandemic has changed online marketing forever. But what can you do to get on the trends? For the last twelve months, use of the internet and social media has increased exponentially due to the pandemic. With companies all over the world resorting to an online presence, the tools of social media have been used … Read more2021 internet trends: how they help your business grow

Why Ignoring Local Online Marketing Helps Kill Your Business

The whole world works virtually now. You can speak to people across the world, order things online that can be shipped from different countries and also work remotely from the comfort of your home. It’s remarkable how much the internet has changed the way we work, and how much it could change in the near … Read moreWhy Ignoring Local Online Marketing Helps Kill Your Business

Branding: Expectations vs Reality

Branding is a common term used in the advertising and marketing industry. But what exactly does Branding entail?  Branding is a product, service, or concept that is publicly distinguishable from other products and services for the purpose of marketing. Branding can be done for an entire organisation or even an individual product or service from … Read moreBranding: Expectations vs Reality

Long-form content vs short-form content: which is better?

Shorter text is becoming more acceptable than its counterpart. Is less words more valuable? Long blog posts or short blog posts? I have often pondered the question on which is better. In the modern world, attention spans are shorter, which is due to the impact social media has had on current generations. We prefer to … Read moreLong-form content vs short-form content: which is better?

How do social media personas influence marketing?

The personas or people your brand targets are an essential part of knowing your marketing strategy, to help you stand out from competitors. A social media persona is a word for a quintessential customer for your business, with specific qualities and characteristics that define who they are. Brent Barnhart refers to personas as “fictional representations … Read moreHow do social media personas influence marketing?